Business

Professional investors with information overload have a new friend in BipSync

SANTA CLARA, Calif. — Hedge fund managers — those masters of the universe — are a little less godlike than you might think.

“We printed out articles to keep in huge stacks of manila folders, we would save a million bookmarks to our browsers, and we dumped everything into a totally disorganized ‘share drive from hell,'” said former hedge fund manager Danny Donado. “I hated it – and I know my colleagues did too.”

Now Donado has left the hedge fund business and, as an MBA student at Stanford, is launching a company called BipSync that is aimed at taming those mountains of manila folders and bookmarks.

“You can think of us as ‘Evernote for Investors combined with Salesforce.com for investment opportunities,'” Donado said onstage at DEMO Fall 2012 today.

The tool is aimed at simplifying the process of gathering, retrieving, and analyzing information about investment opportunities. It’s also got tools for managers to track how efficiently market analysts’ research is turning into actionable investment decisions for the firm.

The company is very early-stage, having raised no outside money. The founders, including Donado as well as James Cameron and Dan Zamboni, are Stanford business school students. The team came to this week’s DEMO Fall conference as part of the “Student Alpha” program, which invites qualified student startups to apply for special demonstration slots in the two-day program.

BipSync is in early alpha-stage tests with professional investors in the Bay Area, and hopes to move to an invitation-only beta test shortly after DEMO. See below for screenshots from the current product.

BipSync is one of more than 75 companies chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. After we make our selections, most of the chosen companies pay a fee to present. Our coverage of them remains objective.

Top photo: BipSync cofounder Danny Donado. Courtesy Danny Donado


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