XCOM: Enemy Unknown’s lead designer struggles to sell his own game (video)

XCOM: Enemy Unknown isn’t out yet, but that didn’t stop its lead designer from heading down to a local game store in an attempt to sell a few copies to less-than-eager customers.

The new game from Civilization developer Firaxis (due out Tuesday on Xbox 360, PlayStation 3, and PC)  is a turn-based tactical role-playing strategy game. Check out our preview here. That’s a lot of descriptive concepts. This is probably a challenging game to explain to people. Hell, I don’t even know if the game’s lead designer could do it.

That didn’t stop him from trying.

XCOM: Enemy Unknown lead designer Jake Solomon posed as an employee at Power Gamer, an independent game store in Glen Burnie, Md., to sell his game to random customers. Here are the hilarious results:

Solomon is very funny in the video. He goofs with the customers while telling them about his game’s alien enemies and huge choices. But no one seems very receptive to what he is selling. By the end, it isn’t clear if he sold any copies of his unreleased game.

A demo for XCOM: Enemy Unknown is available now on Valve’s Steam digital-download service.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat