The Twitch video community for gamers has helped raise more than $1.5 million for the charities.
Video game philanthropists use Twitch to hold charity events that raise money. That makes Twitch, which is a promoter of gaming as a spectator sport, an interesting new outlet for charitable donations.
The American Cancer Society, Doctors Without Borders, Habitat for Humanity, Child’s Play, and the American Red Cross have all had successful fundraising efforts through Twitch.
“Charity drives have become increasingly popular on Twitch, with one recent event even breaking a half-million dollars,” said Emmett Shear, the chief executive officer of Twitch. “I’m always impressed by how compassionate the gaming community can be when they have a cause and appreciate that they leverage our platform to raise money for those in need. We continue to encourage giving in support of important causes, including Extra Life 2012.”
Since 2008, Extra Life 2012 has been conducting 24-hour gaming marathons in support of Children’s Miracle Network Hospitals. Twitch has more than 20 million members in its community.
Fearless Records and Razer will offer playing time with band members from Pierce The Veil, Blessthefall, The Word Alive, A Skylit Drive, Forever The Sickest Kids, and For All Those Sleeping as prizes to top donors.
Mobile developer or publisher? VentureBeat is studying mobile marketing automation.
Fill out our 5-minute survey
, and we'll share the data with you.