Data analytics company iJento has raised $8 million. It takes a multichannel approach to “customer intelligence” by analyzing data across multiple domains, devices, and channels, including offline sources, and consolidating it into actionable form. The combination of big data with business intelligence gives brands insight into customer behavior, which can be used to ramp up engagement, strengthen marketing campaigns, and drive sales. Clients include Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank. The investment was led by MMC Ventures, Nauta Capital, and Oxford Capital Partners. iJento has office in London; Portland, Oregon; and Sydney, Australia. This follows an $8 million Series A from last year. Read the press release.
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