NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Consumers are flocking to Windows 8. Microsoft has sold more than 4 million Windows 8 upgrades in its first three days, chief executive Steve Ballmer announced this morning.
Ballmer revealed the figure during his opening keynote at the Build developer conference — which we’re calling Microsoft’s most important event ever — in Redmond this morning. He also noted that Microsoft has sold “tens of millions” of Windows 8 upgrade units to corporate customers, who can upgrade when they see fit. Windows 8 officially launched last Friday, October 26.
Speaking at Nokia’s Lumia 920 launch in September, Ballmer boldly predicted that we’ll see 400 million Windows 8 devices next year.
Last week, Microsoft’s Windows head Steven Sinofsky announced that the company has sold more than 670 million Windows 7 units since its release in 2009. So far, Windows 8 is off to a strong start — though I have a feeling many consumers will choose to stick with Windows 7 instead of upgrading. From my experience, Windows 8 works best on new hardware with touchscreens or modern touchpads — on a desktop or older laptop, Windows 8 doesn’t really have much to offer beyond Windows 7.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.