GamesBeat

CNN’s biggest competition tonight is Halo 4

CNN has called the election in favor of President Barack Obama. GOP candidate Mitt Romney has made his concession speech, and Obama has turned a victory speech.

But it’s safe to play Halo 4 with a good conscience, as long as you voted earlier in the day. I find myself with this dilemma. Do I want to listen to the mellifluous voices of Anderson Cooper and David Gergen, or do I want to kick the Covenant’s butt? A siren song’s calling me, and I have to say it’s sorely testing my election fever.

This might not seem like such a ridiculous thought. Microsoft has spent more money on the marketing of Halo 4, which went on sale at midnight last night, than it ever has on a video game. The Halo series has generated $3 billion in sales and sold 46 million units. A large percentage of the gaming population cares about this game, which has reached a level of cultural phenomenon. Master Chief and his romance with his computer sidekick Cortana has seeped into our collective consciousness.

Last night, hordes of gamers lined up outside of 10,000 retail stores around the globe at midnight. Those lines were probably bigger than the lines that we saw today of people waiting to vote at polling places. Would you brave the midnight cold to vote?

Earlier in the evening, commentators on Fox News said that lots of young people wouldn’t vote because they would be busy playing Halo 4. CNN should take note. This is the age of mass media. The election is entertaining and politics is important, but the media that matter today include video games, and don’t be surprised to see the competition for eyeballs play out across media, whether it be video games, TV, social media, and anything else that can entertain us. Elections happen once every four years. But it’s been five years since gamers have last seen Master Chief.

Do you hear the call of Halo 4? I do.


Don't let cyber attacks kill your game! Join GamesBeat's Dean Takahashi for a free webinar on April 18 that will explore the DDoS risks facing the game industry. Sign up here.
blog comments powered by Disqus

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat