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Funding Daily: Election Day


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The 2012 Presidential Election dominates the news today as people all over the world wait with baited breathe for a winner to be declared. Voters stood in line for hours to cast their ballots as reports of fraud, manipulation, and broken machines ricocheted around the internet.

Technology has certainly played an important role during this election cycle. The candidates waged massive social media campaigns and social media networks like Facebook and Twitter offered their own maps of voter sentiment and voting activity. Smart phones went into the voting booths along with their owners. Taking photos is illegal inside most polling places, but one user documented a broken voting machine by taking video footage of a screen that refused to let him vote for Obama. After posting the video to community news site Reddit, it went viral and was picked up by the mainstream media.

In many ways, technology is helping keep the voting process honest, but there is still a long way to go. With all this drama and anticipation however, funding news was slow. Here is a round up of the investment stories that trickled in today. And if you haven’t yet, VOTE!

With $15M, Berlin-based Trademob takes its mobile ad platform to the Big Apple

Mobile advertising platform Trademob is announcing a $15 million round of funding tomorrow. This German company applies data analytic technology to marketing so app developers can optimize their active users, in-app engagement, and revenue. Trademob has partnerships with over 100 mobile ad networks so its customers have access to worldwide distribution opportunities. It gathers real-time data from all these networks and consolidates it into actionable reports. The investment was led by Kennet Partners, which put in $12.5 million, supported by money from existing investors Tengelmann Ventures and High-Tech Grunderfonds. Read more on VentureBeat.

WebEngage customizes digital suggestion boxes

WebEngage is a Mumbai-based startup that enables companies to gather customer insight and promote user engagement. It has launched a completely redesigned site and announced raising over $500K in seed funding. The technology powers the delivery of questionnaires to specific audiences. Using the software, companies can build their own feedback and support forms and embed them on their site. All the collected data is turned into actionable analytic reports. Over the past year, the company has added 4200 customers from around the world. The investors include GTI Capital, Indian Angel Network, and Blume Ventures, Rajan Anandan and Jonathan Schulhof. Read more on VentureBeat. 

Tier 3 climbs its way up towards the enterprise cloud 

Enterprise cloud platform Tier 3 has raised $10 million in its second round of funding. Tier 3 offers virtual private cloud services that include hosting, security, platform-as-a-serivce, and management. Its technology supports enterprise-level, business-critical applications. The investment was led by Ignition Capital and Madrona Venture Group. It brings the total amount raised to $18.5 million. Tier 3 is based in Bellevue, WA, and is a notable player in the enterprise PaaS space, along with companies ActiveState, Appfog, Red Hat. Read the press release. 

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