Flipboard gets all brainy with new books section

Just when you thought you might make it through the rest of your life without ever reading anything other than Facebook updates and the occasional #longread from Slate, Flipboard goes and ruins your party with a books section. What is this, the freakin’ library?

Now, you won’t be reading whole books from inside the Flipboard app; Flipboard’s hooked itself up with Apple’s iBookstore for all that. What you will get is new Flipboard sections to help you browse titles and find books you’ll like.

The feature is launching today with sections on literature, biographies, travel, the culinary arts, etc., all of which add up to a catalog of potential new reading material. The catalog includes synopses of each title and a link to its iBookstore page.

Check ‘er out:

[vb_gallery id=574979]

The book catalog will include 25 categories and will roll out initially in 10 countries, including the U.S., Canada, the United Kingdom, Australia, Brazil, France, Germany, the Netherlands, Italy, and Spain.

This isn’t Flipboard’s first foray into catalog shopping. In September, the company launched a shoppable collection of jeans. We can imagine the company edging its way into more shopping experiences — even app-shopping experiences — as the gift-giving holidays get into full swing over the next few weeks.

Top image courtesy of Oleksandr Lysenko, Shutterstock


VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
blog comments powered by Disqus