GamesBeat

Hulu launches a video hub dedicated to gaming

For years now, I’ve had a monthly tradition where I’ll type “apple.com/trailers” in my browser on a lazy Sunday and spend a couple of hours watching the new movie trailers in glorious Quick Time. I’ve never had that same go-to resource for gaming trailers.

That’s what Hulu wants to be with its new video game hub at hulu.com/videogames.

The Fox/CBS/Disney-ABC co-owned Internet video-streaming service is looking to lure in more viewers with a dedicated home for game trailers, reviews, and essential information (like release dates). It also looks pretty with large high-definition image headers for featured titles.

Hulu’s gaming page is live now on its website. Hulu Plus subscribers (the site’s premium monthly fee service) should start to see the hub rolling out to connected devices (like Roku and gaming consoles) over the new few months.

Gaming is a big part of Internet video. Website Twitch.tv has thousands of viewers watching dozens of people streaming their games live at any one time. Big events like Major League Gaming’s Championship Weekends generate viewer counts in the millions.

YouTube’s gaming channel sees millions of views each day. The latest Grand Theft Auto V trailer, released only two days ago, already has 7 million views on Google’s video site.

If Hulu can get in on that action, it’ll start producing respectable ad revenue at a relatively small cost, since publishers are the ones paying to produce the content.

Hulu.com/videogames also hosts episodes of gaming culture and review show Electric Playground. Additionally, it has a section dedicated to other shows and movies that relate to games in some way.


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!
blog comments powered by Disqus

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat