According to a new poll by Nielsen, kids just want iDevices … and a Wii U. Half want an iPad, and roughly a third of all kids also want an iPod Touch, iPad Mini, or an iPhone under the tree. Almost 40 percent also want a new Nintendo Wii U, and 31 percent want a Kinect for the Xbox 360 they got last year.
Of course, some kids still absolutely need an Xbox 360 or a Sony PlayStation 3: almost a quarter of all kids want one of the major console games this winter. And another 29 percent want a non-Apple tablet to waste Christmas break on.
Older kids, however, have somewhat different tastes. Or they’ve learned to control their burning desire for new techie toys to a degree.
Electronics still top the list, but for kids aged 13 and older, only 21 percent want an iPad, with a computer coming in at second place with 19 percent of the vote. A non-Apple tablet is proportionately much more in demand with teens: 18 percent want an Android or other type of tablet – just three percent fewer those who want an iPad.
Microsoft Surface, alas, languishes in the hearts and minds of just 3 percent of teens — although six percent of kids age 6-12 want Microsoft’s new tablet.
The question now is whether what kids want will translate into the products parents buy.
Somehow — speaking as a parent — it usually does.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.