Christmas for ‘u’ and ‘i': Kids want iPads, iPods, iPhones … and a Wii U

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Wondering what to get that kid on your Christmas list? Wonder no more — the answer is easy. But warm up the credit cards — it is going to put a massive dent in your finances.

According to a new poll by Nielsen, kids just want iDevices … and a Wii U. Half want an iPad, and roughly a third of all kids also want an iPod Touch, iPad Mini, or an iPhone under the tree. Almost 40 percent also want a new Nintendo Wii U, and 31 percent want a Kinect for the Xbox 360 they got last year.

Above: Toys kids 6-12 want most

Image Credit: Nielsen

Of course, some kids still absolutely need an Xbox 360 or a Sony PlayStation 3: almost a quarter of all kids want one of the major console games this winter. And another 29 percent want a non-Apple tablet to waste Christmas break on.

Older kids, however, have somewhat different tastes. Or they’ve learned to control their burning desire for new techie toys to a degree.

Electronics still top the list, but for kids aged 13 and older, only 21 percent want an iPad, with a computer coming in at second place with 19 percent of the vote. A non-Apple tablet is proportionately much more in demand with teens: 18 percent want an Android or other type of tablet – just three percent fewer those who want an iPad.

Microsoft Surface, alas, languishes in the hearts and minds of  just 3 percent of teens — although six percent of kids age 6-12 want Microsoft’s new tablet.

Above: What teens want most …

Image Credit: Nielsen

The question now is whether what kids want will translate into the products parents buy.

Somehow — speaking as a parent — it usually does.

photo credit: ze_bear via photopin cc

VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.