Turkey day pictures help Instagram set a new upload record

NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

Photo sharing social network Instagram reached a new record over the Thanksgiving Day holiday.

Users uploaded over 10 million photos mentioning the holiday via photo captions in some form or fashion yesterday. Instagram also reports that during several peak times, users were sharing upwards of 200 turkey day photos per second — At the highest point (12:40 p.m. PT), users hit 226 photos per second.

“Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far,” Instagram wrote in a blog post.

The new upload record is certainly interesting, and gives weight to the power photos have during big events, holidays, and breaking news cycles.

Top photo via Dave3/Geeks of Doom


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.