Deals

Content recommender Outbrain finds its soulmate with Scribit buy

You may know Outbrain from the bottom of posts like this one, where the company recommends content to you from across the web.

While recommendation has been Outbrain’s bread-and-butter since the beginning, with its purchase of Scribit (no, not Scribd), Outbrain is expanding to new territory: Content curation.

Scribit allows brands to curate long form content from various sites and host it on their own sites. Essentially, it allows any brand to be a content creator — even if doesn’t create content itself. It also gives actual content creators another way to ensure that people read their work.

And that’s where Outbrain steps in. By nabbing a content curator, Outbrain is extending its product portfolio even further, offering brands yet another way to increase their marketing depth and giving publishers another revenue stream.

Sounds like a perfect fit, right? Gilad De Vries, Outbrain’s strategy vice president, agrees: “We sit an interesting junction between brands and publishers,which is why this makes so much sense for us. It’s a perfect match,” he said in an interview with VentureBeat.

Photo: Shutterstock