NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!
AgilOne does cloud-based predictive analytics, and at VentureBeat’s recent CloudBeat conference, AgilOne CEO Omer Artun took a few minutes to chat with us about big data topics as well as the startup’s recent funding round.
AgilOne tries to use the cloud to predict parts of the future with some degree of accuracy. The company used CloudBeat to announce its $10 million round of funding and the launch of its product, which provides cloud-based predictive marketing intelligence to help marketers figure out what their customers are going to do before they do it.
Big data itself was a huge topic at the conference. One of the more interesting revelations as one speaker’s assertion that companies were collecting vast amounts of unstructured data on consumers — data that they then were ill-equipped to actually use. Many of the startups at CloudBeat were attempting to meet that need, to make data from social media and other inputs actually useful.