Business Technology 2012: The year’s winners and losers December 30, 2012 10:00 PM John Koetsier, VB Insight 0 Win some, lose some Apple Massive earnings. Huge sales. Incredible stock capitalization. Amazing products. And shrinking market share in the all-important mobile markets. 2013 will be a pivotal year for Apple: Will it continue to grow, or start to slide toward ’90s level market-share numbers? Yahoo Things may be going in the right direction with new Yahoo CEO Marissa Mayer. But in spite of some new hires, new perks, and new attitude, it’s too early to tell if the Marissa factor is going to lead the purple ones back to the web’s promised land. Facebook The IPO was horrible for investors but great for Facebook’s coffers. User numbers are way up as the company hit the big B in 2012, and while mobile continues to be a concern, Zuck and crew seem to be addressing it. Amazon Amazon continues to prove that it has the answers for online retailing and cloud services and even streaming media services to a very popular Android-ish tablet. But it still needs to prove that it can do so profitably. Microsoft Still a massive leader in desktop operating systems and office productivity software, Microsoft started the year in nowheresville in mobile: phones and tablets. The company is no longer at square one, but it’s entirely unclear if Microsoft is ever going to be a leader again in a new industry segment. View All 1 2 3 Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.