Kia Motors has signed a new agreement with Google that brings the search giant’s Maps and Places web services to its in-dash navigation system, the auto maker announced today.
The Google services will be integrated into Kia’s UVO eServices navigation, according to the car manufacturer. (Previously, Kia had partnered with Microsoft for this.) UVO with Google Maps will enable Kia owners to send directions from their mobile devices or the web directly to their vehicle — a useful feature when planning your voyage. You’ll also be able to check out nearby venues featured through Google Places.
The new partnership makes sense for both companies. Kia owners get a dose of upgraded navigation and venue data services, while Google happily grabs some additional users that were previously tied to Microsoft Maps.
The first Google-integrated UVO car is expected to be the 2014 Kia Sorento, which will go on sale at car dealerships some time in the first quarter of 2013.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.