On Christmas Day, people activated approximately 17.4 million new iOS, Android, and other mobile devices.
That day, gamers downloaded over 8 million copies of Angry Birds games.
“Angry Birds Star Wars and Bad Piggies in particular have dominated the app charts, with Angry Birds Star Wars holding the No. 1 position on the U.S. iPhone chart ever since its release,” read a statement on the Rovio blog. “To top it all off, we had 30 million download during Christmas week.”
That’s a lot of people sling-shotting a ton of grumpy fowls.
We’ve covered the importance of the gift-giving holidays for developers previously, and Rovio is one of the biggest examples of just how big Dec. 25 is for mobile-game developers. As Rovio’s infographic points out, the 8 million downloads for 17.4 million new devices is just about one Angry Bird download for every two phones or tablets.
While finding new games and apps is still a problem on the iOS App Store, the established publishers are having no trouble building on their past success.