The S.T.R.I.K.E. 7 Gaming Keyboard has the odd feature of having its own built-in display. You can use that display to customize the keyboard to exactly what you want for your gaming purposes. Mad Catz says that the “actuation force” has to be just right for your fingers or the long gaming sessions you play will take their toll over time.
You can also use the display to set the color of the backlight for your keyboard. Here’s a description of the keyboard in the video below.