GamesBeat

Chartboost shines a light on holiday app performance (infographic)

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Bad Piggies

At this point, we know how crucial Christmas and the gift-giving holidays are for mobile app developers. New owners of phones and tablets activate millions of new devices and hop online to download a slew of apps and games.

But what about Halloween? And Thanksgiving? What happens to the marketplace for apps on that day of football and stuffing and potatoes? (And now I’m hungry.)

App-tracking firm Chartboost revealed some of its data about the last four major holidays of the year.

The infographic runs below, but here’s some key data:

  • Halloween: Advertisers paid 8 percent more on this day than any other day in October.
  • Thanksgiving: Total advertising increased 17 percent compared to Halloween.
  • Christmas: Users downloaded games at a rate of a million per hour — making this rate four times faster than game downloads on a typical Tuesday.
  • New Year’s: Gamers played twice as many game sessions than on Halloween.

To the graphic:

Chartboost Holiday Wrap-Up Infographic


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.