Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Grown-ups have FitBit and Up and assorted other fitness trackers to monitor their own health. Now babies have their own “smart scale” that lets parents “monitor, understand, and share” their kids’ growth.
And you thought all those baby pics on Facebook were annoying.
The Withings Smart Baby Scale — the first-ever Internet-connected baby and toddler scale — comes armed with Wi-Fi, Bluetooth, and the must-have accoutrement of every “smart” gadget these days: a companion app. Parents place the baby on the scale, and all the normal vitals show up automagically on the iOS app, or alternatively on a website.
Once digital, baby’s stats can be sent to doctors, pediatricians, or family members. And, reminiscent of Facebook’s frictionless sharing, the scale can be set to automatically update Facebook or Twitter with every last detail of how many ounces Junior gained this past week.
The French company, which also makes a “Smart Baby Monitor” that shows you live video of your child on your iPhone or Android smartphone, won a CES Innovation Award last week in Las Vegas for design and engineering.
Pricing was not announced, but the product will be available in the second quarter of 2013. If you have Facebook friends with newborns, get ready for the onslaught.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results