Turtle Rock Studios outbid for its own game: Take 2 thinks it’s worth $11M

Turtle Rock

As THQ dissolves before our eyes. we continue to get more details about the court-ordered auction to sell the developer off piecemeal.

The big-ticket items were Company of Heroes developer Relic ($26 million to Sega) and Saints Row developer Volition ($23 million to Koch Media), but the next item on the list is a bit of a surprise.

The game is Evolve. It’s a new intellectual property from the original Left 4 Dead developer, Turtle Rock Studios. We don’t really know anything about the game, but publisher Take 2 knows enough to think it’s worth $11 million.

That was the winning bid, which far outpaced the runner-up of $250,000 from Turtle Rock Studios itself.

We first heard about Evolve when THQ filed for bankruptcy in December. The Chapter 11 documentation revealed that THQ expected to sell 4 million copies of Evolve, and it expected this new game to contribute nearly $40 million to its profits.

Those are big numbers for a new franchise. That, combined with Take 2’s willingness to spend a significant amount of money, suggests this is a title to look out for.

We’ve contacted Turtle Rock to ask about its plans for Evolve. We’ll update when with its response.

Marketing technologist? We're studying the big marketing clouds. Fill out our 5-minute survey, and we'll share the data with you.