IGN gets a new home under new owners Ziff Davis

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

IGN Logo

IGN and its network of video game and entertainment news websites is moving from owners News Corp. to Ziff Davis — a publishing company that got out of the game business in 2009 — the companies announced today.

Ziff Davis, which itself was sold to J2 Global back in November, reportedly purchased IGN for less than $100 million, said Bloomberg. Both parties did not disclose the official amount of the transaction, but we should know more after J2 Global’s Q3 2013 earnings report. News Corp. bought IGN for $650 million back in 2005 — making it yet another property the company unloaded for far less than the original price (the other being Myspace).

IGN runs, Gamespy,, and sports/male-focused news site AskMen — all of which were formerly a part of News Corps. interactive division. The IGN sites will add to Ziff Davis’ portfolio of websites that include PC Mag, Geek, AppScout, and others. [Disclosure: VentureBeat competes with PC Mag, and GamesBeat competes with IGN, GameSpy, and]

“Ziff Davis shares similar roots with IGN, evolving from a traditional print business into a successful digital business,” said Peer Schneider, the publisher and EVP of Content at IGN, said in a statement to VentureBeat. “As the games media space continues to evolve, and audiences continue to seek new ways to consume content, we’re excited to be working with a partner focused on delivering strong editorial content across all platforms.”