Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Feel like being disappointed? If your answer is “no,” then you probably shouldn’t read about the latest awesome rumor about the Apple TV.
Apple is allegedly planning a special event for March that could introduce a software development kit (SDK) for the Apple TV, according to a research note to investors from Jefferies analyst Peter Misek. Basically, an SDK would allow developers to start submitting applications that would be optimized for your television screen and available for purchase via Apple TV. It could be the start of a whole new era of TV — and even gaming — by some predictions.
Just like chronically incorrect Piper Jaffray analyst Gene Munster, Misek is under the assumption that Apple will eventually release a television set, which is what the SDK would pave the way for. He also expects the fabled Apple television set will have a screen size in the range of 42-inches to 55-inches that costs about $1,500.
And while Misek doesn’t expect Apple to mention the TV set at the rumored March event, he does anticipate that the Apple TV SDK will be available in September or October of this year.
But before you get too excited, it’s worth noting that most analysts have been absolutely wrong regarding Apple’s television plans, as VentureBeat previously pointed out. There’s also the reports that Apple is putting any of its TV plans on hold, which seems likely considering the company’s lack of enthusiasm about Apple TV during its last quarterly earnings call. Also, Misek’s predictions were dismissed with a simple “Nope” by The Loop’s Jim Dalrymple, who has a decent track record for calling out Apple rumors.
Apple really hasn’t added much to the Apple TV in terms of media partners lately. Perhaps the biggest addition in months came yesterday with the news that HBO Go’s iOS app would now work on Apple TV via Airplay, but without a native app. That said, an SDK would certainly reinvigorate Apple’s set-top box.
Photo by Rob Boudon/Flickr
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results