Cloud

SugarSync’s simplified redesign now live — can it peel away Dropbox, Drive, & SkyDrive users?

Cloud storage startup SugarSync has launched its smart redesign out of beta so all of its customers — and potential new ones — can give it a spin.

As we wrote back in November when the redesign hit beta, the new design simplifies the experience and adds in new features like searching across all devices you have SugarSync installed on and a sharing tab to send files to your contacts more easily. You can download the new apps for Windows, Mac, and other platforms here.

“Our business is growing quickly, and we have many millions of customers,” SugarSync CEO Laura Yecies told VentureBeat in November. “The market has grown more competitive, but the larger players are actually educating people about the cloud. And eventually, many of those people choose SugarSync.”

The only issue I see when it comes to SugarSync’s growth opportunity is that Dropbox, Google Drive, and Microsoft’s SkyDrive (maybe even business-focused Box) have already collected quite a few users. Migration from one cloud storage service to another isn’t smooth, and those companies don’t really want it to be. So no matter how nice SugarSync’s interface is, it will be hard to get folks to switch.

Which means SugarSync’s best chance of success is attracting new users. One big thing it claims that drives new users is offering storage in exchange for getting more users to sign up. Another thing: SugarSync has done a great job with partnerships and counts Samsung, Lenovo, Fujitsu, and SanDisk as partners that offer SugarSync preloaded on some devices. But is that enough to carve out a decent chunk of the market?

San Mateo, Calif.-based SugarSync was founded in 2008 and has raised around $60 million in funding from investors including Draper Fisher Jurvetson, ORIX Venture Finance, and Sigma Partners.

Check out the video and screenshots below for more on how SugarSync 2.0 looks and feels:

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