Big Data

Google uses search data to predict this year’s Oscar winners

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Google‘s recent movie turn in The Internship must have put employees in a Hollywood state of mind.

With the Oscar’s around the corner — the 85th Academy Awards will air on Sunday Feb. 24 — Google has made its own predictions of the winners on a new destination website.

According to TheNextWeb, Google analysed search volume based on how many queries were run two weeks prior to the film being released, and up to three months after. It did not include sentiment — so even if you searched “Les Miserables sucks,” it wouldn’t affect the rankings.

On the new site, Google shows off all its consumer products, including its Knowledge Graph, Google Maps, YouTube, and even Google+ Hangouts.

Scroll the drop-down list to view the projected winners in the Best Director, Best Actor / Actress, Best Supporting Actor / Actress, and Best Picture categories.

Screen Shot 2013-02-20 at 2.09.16 PMJust for fun, Google also revealed the most-searched red carpet looks from 2012: no surprise, Angelina Jolie’s #planked #leg #pose made the top list (and earned its own meme).

Google hangout fans are encouraged to stream a fake acceptance speech, and there is even an interactive map to help you find out where Oscar-nominated films will be playing near you.

This isn’t the first time that the search behemoth has released a data-filled custom website to coincide with a major event: Google unveiled its “flu trends” site in the height of the sniffly season, and in the run-up to the Presidential election, it released a political channel with news and video highlights.

Do you agree or disagree with Google’s predictions predictions? 

photo credit: grebo guru via photopin cc


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