If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
So you say you want a bring-your-own-device policy at your company?
Great — everybody’s doing it! But hold on there for a second: You can’t just start telling all your employees to bring whatever gear they’ve got and expect them to magically figure out how to make it work with your IT systems. (Well, that’s how we do it at VentureBeat, but like many startups, we fly by the seat of our pants a little bit.) As we reported earlier this month, 81 percent of companies have some kind of BYOD program in place, but only 37 percent of IT managers thought that their company’s mobile strategy was working well. In other words, there’s a lot of BYOD pain in the IT department.
If you want a successful BYOD program, and your company is larger than a couple dozen people, you’re going to need a more thought-out strategy.
Fortunately, Symantec has some advice for you. Tom Schröder, a senior specialist for enterprise mobility solutions at Symantec, worked with design firm Render Positive to create a BYOD policy flowchart, shown below.
Follow these steps, and you’ll be well on your way to BYOD bliss.
(Click the image for the full-size version)
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results