How Green Throttle’s Arena will surpass Microsoft, Sony, and Nintendo

“We have sent out over 1,000 controllers to over 500 developers,” says Huang, citing a mix of console and mobile companies. They’ve gotten an amazing response back. “Realistically, 95 percent of all console titles don’t really push the graphics. All those games can easily find their way to a platform like this, and it’ll run them just fine.”

Indeed, Green Throttle will soon announce deals with major console developers/publishers to add several very well-known franchises to Arena’s catalog.

Altogether, Huang suggests that Arena can schedule multiple releases on a weekly basis for quite some time to come. Good luck finding that kind of output on any console. By comparison, the Wii U hasn’t seen any new games of note come out in the last 10 weeks.


Developers also have a strong financial incentive for signing on. “There’s a lot of titles which don’t really make sense on a console anymore,” says Huang. “The economics don’t make sense. If you’re honest, probably 80 percent of console games just don’t make money on a console. We’ve had a lot of interest from developers looking at porting those titles over to Android and iOS, where they can reach a larger audience.”

That audience will soon expand from the Kindle Store to Google Play, and Arena will even find a home on other Android-based platforms like the upcoming GameStick. But it’s Green Throttle’s generic controller that really makes all the difference. “You’ve seen Grand Theft Auto ported over to mobile,” Huang says. “They actually have to shut off a lot of the features to make it work. But if you wanted to bring over a game like, say, Street Fighter, and you wanted two players with the original button combinations, you can do that. The console guys can now port a game over the way it was meant to be played.

“Getting the games to support our controller is relatively straightforward,” he said. “We’ve developed plug-ins for some of the more popular engines. It generally takes developers a day, a day-and-a-half to get their games ported over.”

Green Throttle Arena

That gives developers access to a much wider install base potentially across hundreds of compatible devices. But a $199 e-reader — or even a $500 tablet — can’t match the raw graphical capabilities of a powerhouse game console … yet. The mobile platform has one more edge over those systems, and that’s a far more agile design cycle. Most tablets come standard with quad-core processors right now, and they iterate on a yearly basis. Consoles can go five or six years between upgrades.

“What’s one of the primary companies driving where graphics go?” says Huang. “It’s Nvidia, and Nvidia has one of the biggest market shares of mobile phones. They’ll figure it out. They will get the technology that powers high-end console and PC gaming over to mobile phones and tablets.”

When they do, Huang plans to be ready with newer, better controllers and a TV-ready gaming hub that fits in your pocket. If that’s not the future of gaming, it’s certainly a big part of it.

View All

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat