E-sports is growing up fast, and it’s profile as a platform for marketing to dedicated gamers is on the rise.

To speak to those points, the MIT Sloan Sports Analytics Conference gathered some of the most important people in e-sports to talk about the sector’s growth.

GameSpot e-sports journalist Rod “Slasher” Breslau moderated a discussion between Major League Gaming chief executive officer Sundance DiGiovanni, Twitch chief operating officer Kevin Lin, Blizzard president Mike Morhaime, and Houston Rockets’ general manager Daryl Morey.

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DiGiovanni’s Major League Gaming is one of the most prominent competitive-gaming organizations in the country. It holds major events every few months in live venues. In the video, DiGiovanni talked about how MLG’s impressive viewer engagement — viewers often watch 3.5 hours uninterrupted — has brands very interested in advertising.

Twitch is one of the biggest game-streaming video sites. Lin talked about its massive growth which led to 29 million unique viewers in February.

Blizzard is one of the primary competitive-gaming developers. Its Starcraft II is arguably the most important game in all of e-sports. Morhaime spoke to an Blizzard’s interest in consolidation in e-sports.

Finally, Daryl Morey is one of the highest ranking sports executive to come out and talk about the potential of e-sports. He has previously said that he believes competitive gaming has the potential to be the world’s most popular sport.

Check out the full talk below, or on GameSpot’s website: