NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Our never-ending hunger for data is helping Seagate make lots of money.
The hard drive manufacturer said today that it’s finally shipped its 2 billionth drive. Seagate says it attributes the feat in large part to the tech world’s newfound addiction to data-intensive streaming video services and social networks.
The most telling metric is this one: Seagate says it took it 29 years to ship a billion drives, but it only took it four years to reach its second billion. That makes our hunger for data sound like full-blown gluttony.
Of course, it also doesn’t hurt that Seagate is one half of the hard drive duopoly shared with rival Western Digital, which, like Seagate, has made a habit of scooping up competitors (Seagate bought Lacie last year, for example, and Samsung’s hard drive business in 2011).This has created a largely uncontested space for the two big players, so it’s not the biggest surprise that Seagate’s doing so well.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.