OffBeat

ESPN teams with Kid President to grab digital March Madness fans (video)

Rather than be bummed out that CBS has exclusive rights to stream all the March Madness college basketball games this year, ESPN has enlisted the help of YouTube star Robbie Novak, aka Kid President.

Kid President is basically a little kid who has a series of videos featuring him dancing, providing advice, and (most notably) criticism of Robert Frost. His latest video (embedded below) with ESPN is about Novak’s picks for the NCAA March Madness tournament, and its the latest example of how the cable channel is luring its audience in despite not having video coverage of the games.

ESPN also had President Barack Obama fill out his March Madness bracket predictions on SportsCenter today, and the self-proclaimed World Wide Leaders plans to provide live audio commentary of the games from ESPN personality Bill Simmons via YouTube, as AllThingD previously pointed out.


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