Facebook’s advice to nonprofits: share videos, comment often, measure everything

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Facebook has just issued a big dossier (embedded below) for nonprofits, a guide to using the social network to increase their profiles and invigorate their activities.

The nutshells of Facebook’s recommendations are pretty much what you’d expect: Create great content, make it interactive and engaging, talk with your Internet people a lot, and measure, measure, measure.

It also includes advice on how to create an authentic, personal voice for your posts and how to spark and sustain conversations with supporters.

These best practices cover Facebook Pages as well as Instagram and Facebook advertising products.

The notes on Instagram are particularly interesting since the photo-sharing service is still fairly new territory for some social media marketers and PR/community folks.

Facebook says that even in these early days, nonprofits can derive a lot of benefit from experimenting with various factors, calibrating after feedback, and using their Instagram web presence wisely.

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