Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
Whenever you install an app on your Android phone from Google Play, the app developer gets your name, email address, and neighborhood. Microsoft thinks that’s an egregious breach of consumer privacy, and it published a new video today on Scroogled that hits Google hard.
“Most app makers are trustworthy,” the ad says. “However, in the wrong hands, who knows what they’ll do with your info?”
The question is a valid one, and Microsoft is quick to mention that downloading and installing apps on Windows Phone does not result in personal information being shared. Apple’s app store handles purchases and downloads the same way, with purchasers’ names, email addresses, and detailed locations remaining private.
The difference appears to be that Google views its Play store as a marketplace rather than a store, in which you are purchasing from the developer, not specifically from Google. In other words, it’s eBay, not Amazon. I’ve asked Google for additional comment.
There’s no question that Microsoft’s attack is a little over the top, paired with a big scary question: “If you can’t trust Google’s app store, how can you trust them for anything?”
But there’s also no question that this is a privacy concern Google should address.
I’ve downloaded many apps from Google Play, and I’ve never once seen or noticed any notification that my personal information would be passed along to the app developers (which could entirely be due to my own lack of attention, or general click-through warnings behavior).
Consumer Watchdog has complained to the FTC about Google’s practice, saying:
I’ll update with Google’s response as I receive it.