I thought we were collectively over Draw Something. I have the manual dexterity of a trout, so I was happy when friends stopped sending me play requests in the first game — but now, Zynga is back with a sequel.
Draw Something 2, available now globally for iOS and soon for Android, brings back the Pictionary-style gameplay of the original with a heavier emphasis on social features. The developer is positioning it as an Instagram for artwork; you can follow certain people to see what they finger paint.
At its core, Draw Something 2 is still just a cooperative multiplayer game where one person draws a certain word and the other has to guess it. Zynga will sell extra colors and other in-app purchases to generate revenue in the title.
Check out the launch trailer below:
Indie developer OMGPOP launched the original Draw Something in early 2012. The mobile title quickly skyrocketed in popularity leading to Zynga purchasing the studio in March 2012 for $180 million. Draw Something eventually topped out at 13 million daily active users before plummeting and stabilizing around 1 million DAUs.
Zynga is hoping that the social aspects of the sequel will improve its stickiness and keep players engaged for longer than the first title.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.