Entrepreneur

TikTakTo debuts its all-in-one approach to e-commerce

The Internet has a lot of stuff to buy and a lot of deals to make them cheaper (to put it simply). TikTakTo brings them together, aggregating products and deals and bringing them together in one, organized place.

The startup launched today with the mission of “streamlining and simplifying” e-commerce. On the site, you find a range of products and categories. If you see something you like, such as an LED light pillow, a soft-service ice cream maker, or J. Crew silk blouse, you hit the “tiks” button to save the item for later. You can also create alerts for future deals, share items with friends, or go directly to the original sale site. In addition to products, it also deals on experiences and services like yoga classes or house cleaning.

“Most online shoppers spend too much time browsing different online shops in search of a product they are looking for,” said founder Raffi Keuhnelian in an email. “By combining flash sales, product search, and daily deals, users can actually find what they are looking for.” tiktaktoe

Rather than the daily deals email model, which many consumers have grown tired of, TikTatkTo’s approach is to put all the deals on one page that updates in real-time based on the users’ location. The technology also learns from the users behavior to recommend products, and the “popular,” “new arrivals,” and “best sellers” sections help with product discovery.

E-commerce is an increasingly crowded space as companies big and small attempt to create the ultimate online shopping experience. Some sites like Amazon offer vast inventories and low prices, while companies like Polyvore and Wanelo take more curated, social approaches. Groupon and Living Social inspired a dozens of fellow daily deal startups, and then there are web extensions like Honey that crawl the web for coupon codes and tries them for you automatically.

TikTakTo is the latest startup to join the fray by taking bits and pieces of all these approaches to provide aggregation, curation, social feeds, and discounts all in one.

The company is based in Montreal, Canada and currently has 10 employees.

Photo credit: eilowny/Flickr


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