Looking to expand your tech startup overseas, but not sure where to start?
Entrepreneur and former journalist Courtney Boyd Myers [above] has launched an agency, dubbed Audience.io, to help young businesses with their digital marketing efforts as they move across the pond. More specifically, Audience.io will provide strategy around media and content, business development, and product management.
The new transatlantic agency is tailored to tech startups that are on the cusp of international expansion.
“The London startup scene is just getting to the point of growth where companies are looking at international expansion,” Boyd Myers explained in a phone interview.
Boyd Myers has seen startups struggle with relocation on both sides of the Atlantic. She built her personal brand as the East Coast editorial director for tech blog TheNextWeb, and worked as the London-based director for online course startup General Assembly.
Boyd Myers currently lives in the UK, but frequently travels to New York, and sees areas of cultural overlap between the two cities. “Silicon Valley might be the obvious choice [for startups looking to expand], but I see potential for a cool, connected ecosystem between London or New York,” she said.
Audience.io has secured two clients (MakeShift.io was the first customer) and has brought on TakeOut’s founder and CEO Judith Clegg as an advisor. TakeOut is a global consulting firm that works with large brands, and will provide office space to the Audience.io team.
Audience.io is a self-funded effort, and Boyd Meyers said she does not intend to raise venture financing.
VentureBeat’s VB Insight team is studying email marketing tools.
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