Mobile

The Facebook phone from HTC now on sale for 99 cents from AT&T

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

The HTC First, better known as the “Facebook phone,” is now selling for a hot 99 cents from AT&T. The original price at the device’s launch mere weeks ago was $99.

The First was launched, along with Facebook Home, back in April. At that time, we learned that First would bring Home, an immersive Android skin, to vivid life with a brilliant screen, multiple color options, and a fantastic camera.

The HTC First featuring Facebook Home is Facebook’s biggest bet to date on mobile. Basically, it puts all your Facebook news feed activity onto the phone as a living, interactive wallpaper.

We even got to test out the phone ourselves for a week or so. We were pretty impressed:

This pretty, lightweight phone is full of surprise and delight. Even the potentially annoying parts (like Chat Head pop-ups for SMS) were fun to use. The non-surprise is that you’ll see more of your Facebook news feed than ever before. Great for normal consumers of all kinds; maybe not so great as a work-first phone. …

The amazing-looking screen is important because of the wall-to-wall nature of the photo-laden homescreen. Once you put all your eggs in a GUI basket, you need a screen resolution that does the carefully crafted GUI justice.

The GUI (graphical user interface) itself is Facebook’s way of making a mobile operating system without actually making a mobile operating system. The result is pretty awesome, and for 99 cents (with a contract, natch), it’s a steal.

0 comments