Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
The last few months have been huge for T-Mobile. Not only has the company ditched the contract and smartphone subsidy, but it’s also finally completed its merger with MetroPCS.
In spite of all those big moves, however, the company’s most important news is that it’s finally started selling the iPhone, which, unsurprisingly, lots of people have been interested in buying. In fact, T-Mobile said it’s sold 500,000 of the Apple phones since they went on sale last month.
While commendable, T-Mobile’s numbers are far behind, say, the 4 and 4 .8 million iPhones Verizon and AT&T respectively sold last quarter. Still, T-Mobile’s iPhone has been on sale for less than a month, so we’ll wait until the device is around for at least a whole quarter before we judge how well T-Mobile is actually doing.
As for the rest of the company’s earnings, well, we got a good look at them a few weeks ago. It’s customer numbers are increasing (though most of those customers didn’t sign up for actual T-Mobile branded services), it’s losing fewer branded post-paid customers, and it’s revenue slid seven percent.
So is the new T-Mobile also the improved T-Mobile? We’ll have to wait a few more quarters before we can say for sure.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results