OffBeat

When marketing goes horribly, horribly wrong

VentureBeat reacts to a poster by Wieslaw Walkuski

We receive a lot of odd, unsolicited mail at the VentureBeat offices. But this piece of art, pictured above in the hands of a VentureBeat reporter, might take the cake.

It’s an image by Wieslaw Walkuski, who apparently is a famous poster designer, illustrator, and painter. According to the blurb on the back of this poster, he won 3rd prize in the III-rd International Theater Poster Competition in Osnabrück, Germany, in 1997. Congratulations, Wieslaw!

However, this is one horrifying image. When I pulled it out of the mailer, my first reaction was “What the hell is this thing?”

Everyone in the office who has seen it has said something like “Eeew,” “That’s disturbing,” or “Get it away from me!”

The poster was sent to me not by Walkuski but by a startup that’s printing posters from a variety of artists.

If the main goal of a public relations campaign is to get the attention of the media, this mailing succeeded. I have now heard of this company!

And now I’m getting rid of this poster as fast as I can. I was thinking of trying to give it to someone who is a fan of eyeless jesters and green tongues. The problem is, if I find that person, I am not sure I want to get close enough to them to hand them this thing.

Instead, I’ve decided to turn this into a caption contest. So have at it, VentureBeat readers!

What caption should we put on this photo?

Put your suggestions in the comments below. We’ll pick a winner at the end of the day Friday — and if you live in the U.S., I’ll send you the poster, if you want it!