Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
If you’re one of the 6,000 developers attending Google I/O this week, you should know that sensors will be tracking your every step.
Not your individual steps, of course. That would just be spooky. But there will be sensors distributed throughout the conference (May 15-17) tracking anonymous crowd data such as noise level fluctuations, footsteps, temperature, humidity, air quality, and more. In all, Google will be collecting more than 4,000 continuous data streams, according to a post on Google’s Developer blog.
The data, along with the devices and code used for the project, will be made available for public consumption via an open source license after the conference.
During the event, several screens around the conference will display real-time visualizations of the data, showing things like how the crowd is flowing from place to place, which are the quietest places for a nap, and which developer Sandbox sessions are the busiest. I’m hoping the data will also tell us which sessions have the best and worst air quality.
Google’s cloud team is teaming up with O’Reilly’s Data Sensing Lab to deploy hundreds of Arduino-powered environmental sensors to collect the data. These “motes” will be connected to one another via a ZigBee-based mesh network and managed by Etherios’s Device Cloud. Google’s Cloud Platform will collect and manage the data, while Google BigQuery will help analyze the data.
The O’Reilly connection is a timely one, as O’Reilly also puts on the Maker Faire, coming up this weekend, May 18-19. So if you’re a hardware-hacking, Android- and Arduino-loving maker type, you can take all the coding skills you learn at Google I/O and show them off at the Maker Faire just a couple days later.
Photo credit: Google
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results