You’d think Twitter cofounder and Square CEO Jack Dorsey would be a whiz at social media. But his posts to Twitter’s young video-sharing service Vine are a mix of weirdly creepy and just-plain-boring clips.
Vine launched in January and carries an official description in the iOS app store as “the best way to see and share life in motion.” The app appears to have had a profound effect on Dorsey.
Back in late April, Dorsey admitted that he has a hard time simply taking pictures anymore and thinks Vine’s 6-second videos have changed how he sees art. He said: “I think it’s an entirely new art form, and I think it’s amazing — every picture I look at right now, I want it to move; I’m waiting for it to move. Where’s the sound?”
But Dorsey doesn’t appear to know what’s worth capturing in motion, and sometimes he’s being downright creepy.
I’ll be the first admit that I’m not that great at Vine. We all can’t be majestic Vine artists. But I don’t post Vines often, and I certainly don’t spam my Twitter followers with Vine videos because I’m bored.
For example, just today Dorsey has posted three relatively dull Vines from the same plane window:
A cursory look through Dorsey’s other Vine videos isn’t much better. Often he takes Vines where a picture would have been sufficient. Instead of a snapshot of a moment, we’re subjected to 6 seconds of some ho-hum event.
Here’s Dorsey standing in a line:
Here’s Dorsey showing off the “energy” of the Square NY office:
Here’s Dorsey looking at a street in Manhattan:
Here’s Dorsey looking at some “street art”:
Here’s Dorsey in a cab:
And then there are these creepy Vines, where Dorsey looks into the camera and captures other people behind him:
Occasionally, Dorsey does use Vine in a way that goes with the spirit of the service.
It’d be nice to see Dorsey post more Vines like these. We’re wishing you luck, Jack.
Top screenshot via Jack Dorsey/Vine