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What's in the cube? The secret behind Peter Molyneux's 'Curiosity' is digital godhood

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Peter Molyneux's Curiosity Reveal

After seven months, one person has reached the center of Curiosity — What’s Inside the Cube?, the video game social experiment from legendary designer Peter Molyneux and his studio 22Cans — and he’s receiving a reward that’s godly in scale.

Bryan Henderson of Edinburgh, Scotland is the winner, according to 22Cans’ Facebook page.

So what was inside the cube? Turns out, it was a┬átiny Peter Molyneux who, like Aladdin’s genie, is granting one wish: to be a digital god.

Curiosity is a free-to-play game on Android and iOS that challenged players to chip away at a massive digital cube simply to see what’s inside. Four million people spent over 150 days destroying about 25 billion “cubelets,” Molyneux says, but only one person reaped the benefits. Luckily, once Henderson learned what was in the cube, he agreed to make it public through a YouTube video.

“We are making a game called Godus,” he says. “The whole game is about being a god to your followers. You, you the person who reached the center, will be the god of all people who are playing Godus. You will decide, intrinsically decide, the rules that the game is played by. And — here’s the life-changing bit — you will share in the success of the product. Every time people spend money of Godus, you will get a small piece of that pie.”

“You will have fame. You will have fortune. And you will have the power to introduce morals into a game,” Molyneux adds.

When Curiosity debuted in November, Molyneux claimed its secret would be “life-changing.” Was it worth the effort? Let us know what you think in the comments!