GamesBeat

What’s in the cube? The secret behind Peter Molyneux’s ‘Curiosity’ is digital godhood

After seven months, one person has reached the center of Curiosity — What’s Inside the Cube?, the video game social experiment from legendary designer Peter Molyneux and his studio 22Cans — and he’s receiving a reward that’s godly in scale.

Bryan Henderson of Edinburgh, Scotland is the winner, according to 22Cans’ Facebook page.

So what was inside the cube? Turns out, it was a tiny Peter Molyneux who, like Aladdin’s genie, is granting one wish: to be a digital god.

Curiosity is a free-to-play game on Android and iOS that challenged players to chip away at a massive digital cube simply to see what’s inside. Four million people spent over 150 days destroying about 25 billion “cubelets,” Molyneux says, but only one person reaped the benefits. Luckily, once Henderson learned what was in the cube, he agreed to make it public through a YouTube video.

“We are making a game called Godus,” he says. “The whole game is about being a god to your followers. You, you the person who reached the center, will be the god of all people who are playing Godus. You will decide, intrinsically decide, the rules that the game is played by. And — here’s the life-changing bit — you will share in the success of the product. Every time people spend money of Godus, you will get a small piece of that pie.”

“You will have fame. You will have fortune. And you will have the power to introduce morals into a game,” Molyneux adds.

When Curiosity debuted in November, Molyneux claimed its secret would be “life-changing.” Was it worth the effort? Let us know what you think in the comments!


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!
0 comments

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat