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Electronic Arts will kick off its Electronic Entertainment Expo (E3) press briefing at 1 p.m. Pacific today. The company has been operating without a permanent chief executive since John Riccitiello resigned in March. But that isn’t stopping the giant video game publisher from showing off a ton of games today, including its Plants vs Zombies 2 game for the iPad and Battlefield 4.
The challenge for EA is not only to execute on titles based on existing franchises but to continuously come up with new ones as well. We will be liveblogging the EA press briefing on this doc during the event. Will EA live up to its promise? Check out our liveblogging for the early answer.
You can watch the livestream at this link or view it below.