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Electronic Arts’ E3 press briefing liveblog

Stay on top of all our E3 2013 coverage here.

Electronic Arts will kick off its Electronic Entertainment Expo (E3) press briefing at 1 p.m. Pacific today. The company has been operating without a permanent chief executive since John Riccitiello resigned in March. But that isn’t stopping the giant video game publisher from showing off a ton of games today, including its Plants vs Zombies 2 game for the iPad and Battlefield 4.

The challenge for EA is not only to execute on titles based on existing franchises but to continuously come up with new ones as well. We will be liveblogging the EA press briefing on this doc during the event. Will EA live up to its promise? Check out our liveblogging for the early answer.

You can watch the livestream at this link or view it below.

Rus McLaughlin June 10, 20131:58 pm

And we’re out! Good game, everybody.

Rus McLaughlin June 10, 20131:58 pm

Looks like Mirror’s Edge is just a trailer for now…but hey, it’s a miracle it exists at all.

Rus McLaughlin June 10, 20131:57 pm

Moore: “Yep, thought you might like that.”

Rus McLaughlin June 10, 20131:57 pm

Yep, it’s real, folks.

Rus McLaughlin June 10, 20131:57 pm

And she’s punishing some guards so bad, it shatters their faceplates.

Rus McLaughlin June 10, 20131:56 pm

And on her face.

Rus McLaughlin June 10, 20131:56 pm

Faith is getting some new ink on her arm.

Rus McLaughlin June 10, 20131:56 pm

Troedsson: a surprise. And here it is…MIRROR’S EDGE 2.

Rus McLaughlin June 10, 20131:55 pm

And it looks like there’s a female front-line soldier in BF4!

Rus McLaughlin June 10, 20131:55 pm

Very cool. Very, very, very cool.

Rus McLaughlin June 10, 20131:55 pm

The leap out of the skscaper and paraglide just before the building comes down…wow. It just folds.

Jason Wilson June 10, 20131:54 pm

Rus McLaughlin June 10, 20131:54 pm

Troedsson takes out the tanks with a missile from his tablet. “Nice!” Troedsson: “Thank you.” He really is a polite guy.

Rus McLaughlin June 10, 20131:54 pm

They take it out. “Hey, guys, you feel that rumbling?” Tanks are trying to collapse the whole skyscraper.

Rus McLaughlin June 10, 20131:53 pm

But not for long…the copter finds them up on the top floor.

Rus McLaughlin June 10, 20131:53 pm

Okay, until they get into an elevator. Finally, a chance to reload.

Rus McLaughlin June 10, 20131:53 pm

The copter chases then into a building…the flow on this is non-stop.

Rus McLaughlin June 10, 20131:52 pm

And they bail out and onto jetskis before a copter blows up their boat.

Rus McLaughlin June 10, 20131:52 pm

And now we’re on a boat on a river…is this Chicago? Seems like it.

Rus McLaughlin June 10, 20131:52 pm

They blew up a support pillar with C4…destroyed the tank. Environmental destruction, I loves you.

Rus McLaughlin June 10, 20131:51 pm

“Okay, team, move up to point C. I’m giving you an order.” There’s a tank at Point C.

Rus McLaughlin June 10, 20131:50 pm

First gunfight in an underground mall…the commander is directing the team to objectives.

Rus McLaughlin June 10, 20131:50 pm

We’re in a helo, flying between buildings. Looks amazing.

Rus McLaughlin June 10, 20131:49 pm

They’ve got 64 players playing live on stage now. 5-person squads. Troedsson: “I know!”

Rus McLaughlin June 10, 20131:48 pm

Command mode for BF4: bird’s eye view of the battlefield. And it’s on tablets and smartphones this time. Nice.

Rus McLaughlin June 10, 20131:48 pm

Land, air, AND sea in Battlefield 4.

Rus McLaughlin June 10, 20131:47 pm

And now, Battlefield 4. Karl-Magnus Troedsson (CEO of DICE) on stage.

Rus McLaughlin June 10, 20131:46 pm

Trailer for UFC looks like a naturally evolution of Fight Night’s physics and hits. Wonder how it controls.

Rus McLaughlin June 10, 20131:45 pm

Andrew Wilson: “You want to feel what it’s like to get punched in the face.” Well, actually…no. I can’t recommend that.

Rus McLaughlin June 10, 20131:44 pm

MMAi system…fighters organically change styles on the fly.

Rus McLaughlin June 10, 20131:43 pm

Jon Jones ready to punish anyone who disagrees with that.

Rus McLaughlin June 10, 20131:43 pm

Dana White: Before anyone hit a ball with a stick, two guys hit each other, and somebody watched. ANYONE DISAGREE WITH THAT?

Rus McLaughlin June 10, 20131:42 pm

Bruce Buffer announcing Andrew Wilson and UFC president Dana White, and UFC fighter Jon Jones.

Rus McLaughlin June 10, 20131:41 pm

FIFA does look gorgeous, and its new animation/moves are smoother than anything I’ve seen before.

Rus McLaughlin June 10, 20131:40 pm

There are new burst moves to get past opponents. Hundreds of new skills to move like real athletes.

Rus McLaughlin June 10, 20131:39 pm

Players anticipate to avoid collisions and press advantages.

Rus McLaughlin June 10, 20131:39 pm

FIFA: players and crowds react to the game.

Jason Wilson June 10, 20131:39 pm

Rus McLaughlin June 10, 20131:39 pm

So, I guess we should just get used to random hip-hop artists coming out for interludes while the next demo loads.

Rus McLaughlin June 10, 20131:38 pm

Okay, his poetry isn’t rhyming. Or poetry, really.

Rus McLaughlin June 10, 20131:37 pm

Perfect time for rapper Drake to come on stage.

Rus McLaughlin June 10, 20131:37 pm

Players talking about the precision of movement, the necessity of risks, tha joy of the strike.

Rus McLaughlin June 10, 20131:36 pm

And we’re on to FIFA

Rus McLaughlin June 10, 20131:35 pm

Hm…there’s a lot of new features they haven’t talked about yet…

Jason Wilson June 10, 20131:34 pm

All-day AP — Adrian Peterson — on Madden’s next cover.

Rus McLaughlin June 10, 20131:34 pm

Offensive linemen automatically shift assignments according to threats.

Rus McLaughlin June 10, 20131:33 pm

We’re seeing ball carriers automatically leaping over fallen players in his way.

Rus McLaughlin June 10, 20131:33 pm

Cam Weber, VP and CM of EA Sports talking footplants, cuts, and shifts in Madden.

Jason Wilson June 10, 20131:32 pm

Rus McLaughlin June 10, 20131:31 pm

NBA Live 14, staring Kyrie Irving. Real Kyrie Irving didn’t sound impressed.

Rus McLaughlin June 10, 20131:30 pm

BounceTek lets you release the ball. And take it home.

Jason Wilson June 10, 20131:30 pm

Kyrie Irving, BTW, is a guard for the Cleveland Cavaliers.

Jason Wilson June 10, 20131:29 pm

BounceTek is redefining dribbling. So we can travel now?

Rus McLaughlin June 10, 20131:29 pm

I’ve seen that true motion motion…it’s pretty damn good.

Jason Wilson June 10, 20131:29 pm

Rus McLaughlin June 10, 20131:28 pm

Okay, that was random. Is Flo Rida gonna come out for a musical number?

Jason Wilson June 10, 20131:28 pm

Rus McLaughlin June 10, 20131:28 pm

“Look ma…BOTH hands. The game can finally handle my handle.”

Rus McLaughlin June 10, 20131:28 pm

And now, some basketball poetry slam.

Rus McLaughlin June 10, 20131:27 pm

EA Sports Ignite: human intelligence, true player motion, and living world.

Jason Wilson June 10, 20131:27 pm

Well, Rus, when BioWare was first showing Dragon Age in 2006, it compared it to A Song of Ice and Fire, the series Games of Thrones is part of.

Rus McLaughlin June 10, 20131:26 pm

Andrew Wilson, head of EA sports up now.

Rus McLaughlin June 10, 20131:26 pm

Hah! 8-bit football…takes me back.

Rus McLaughlin June 10, 20131:26 pm

Looks good…definite Game of Thrones vibe to it.

Rus McLaughlin June 10, 20131:25 pm

Lightning strike on a castle. An army breaks through a castle as meteors rain down on it. Happy game!

Jason Wilson June 10, 20131:25 pm

Plants vs. Zombies: Garden Warfare moves the franchise into multiplayer action. http://venturebeat.com/2013/06/10/plants-vs-zombies-garden-warfare-moves-the-series-into-multiplayer-action/?preview=true&preview_id=754566&preview_nonce=b9d604e013

Rus McLaughlin June 10, 20131:24 pm

Trailer: “None shall be untouched by the fires above.”

Rus McLaughlin June 10, 20131:24 pm

Aaryn Flynn, GM of Bioware is up now. Talking Dragon Age: Inquisition. Fall 2014.

Jason Wilson June 10, 20131:24 pm

Dragon Age: Inqusition is fall 2014.

Rus McLaughlin June 10, 20131:23 pm

Arron Paul has this look on his face like, “You pay me to drive these cars? WELL, OKAY.”

Jason Wilson June 10, 20131:23 pm

After Dragon Age II, not sure I’m interested in more Dragon Age….

Jason Wilson June 10, 20131:23 pm

Rus McLaughlin June 10, 20131:22 pm

And now, a look at the NFS movie, introed by Jesse from Breaking Bad and his custom Ford Mustang.

Jason Wilson June 10, 20131:22 pm

Jason Wilson June 10, 20131:22 pm

Rus McLaughlin June 10, 20131:22 pm

Demo ends with the car attacking the helicopter. BECAUSE THAT’S WHAT YOU DO.

Rus McLaughlin June 10, 20131:21 pm

Tablet’s helo comes in…didn’t seem to do much as yet.

Rus McLaughlin June 10, 20131:21 pm

Good sense of speed…traffic cones flying.

Rus McLaughlin June 10, 20131:20 pm

The cop player is in pursuit. It’s raining in-game…wonder if that changes the physics.

Rus McLaughlin June 10, 20131:20 pm

And our player just paused at a stop, then joined a race already in progress. Nice.

Rus McLaughlin June 10, 20131:19 pm

The race starts in single player, ends in multiplayer. A tablet player will drop in as a helicopter to harass the driver while the cop pursues.

Rus McLaughlin June 10, 20131:18 pm

Need for Speed: Rivals from Ghost Games, a new EA studio. Online only. And if the police department really issued cars like that, we’d be a police state overnight.

Rus McLaughlin June 10, 20131:17 pm

We’re getting perspectives from both the cops and the robbers. “I am the reality show.”

Rus McLaughlin June 10, 20131:16 pm

New Need for Speed?

Rus McLaughlin June 10, 20131:16 pm

Okay, EA’s the best company ever now.

Rus McLaughlin June 10, 20131:16 pm

Star Wars: Battlefront!

Jason Wilson June 10, 20131:16 pm

Star Wars: Battlefront

Rus McLaughlin June 10, 20131:16 pm

I’ve seen Ignite in action, and it’s pretty impressive.

Rus McLaughlin June 10, 20131:16 pm

EA pumping up Ignite and Frostbyte 3 engines.

Jason Wilson June 10, 20131:15 pm

Game engine talk = short nap time?

Jason Wilson June 10, 20131:15 pm

Rus McLaughlin June 10, 20131:15 pm

“Gaming on the consoles will never be the same again.” Too true…

Jason Wilson June 10, 20131:15 pm

Rus McLaughlin June 10, 20131:14 pm

Frank Gibeau on stage now.

Jason Wilson June 10, 20131:14 pm

But Rus, do mech folk want fast mechs? And doesn’t MechWarrior or Hawken have mechs covered?

Rus McLaughlin June 10, 20131:14 pm

We see a pilot jumping into a Titan, and then the bang-bang gets big. I’m liking it.

Jason Wilson June 10, 20131:13 pm

Jason Wilson June 10, 20131:13 pm

Rus McLaughlin June 10, 20131:13 pm

Titanfall does look fun, though…I really want to go hand-to-hand with a mech. And shoot its brain.

Rus McLaughlin June 10, 20131:12 pm

Goals Respawn wanted to achieve with Titanfall: make it fun! Thank goodness.

Rus McLaughlin June 10, 20131:11 pm

And now we’re off to Titanfall. That’s a bit of a transition.

Rus McLaughlin June 10, 20131:11 pm

(coming later his year)

Jason Wilson June 10, 20131:11 pm

Peggle 2? I’m more excited about Peggle 2 than any shooter I saw at Microsoft’s earlier briefing.

Rus McLaughlin June 10, 20131:10 pm

PEGGLE 2! (loading awesomeness)

Rus McLaughlin June 10, 20131:10 pm

And we’ve got a helicopter plant now, shooting from the air…is that garlic?

Rus McLaughlin June 10, 20131:10 pm

And now we’ve got a boss zombie…and he’s about to hit the plants with a power transformer.

Rus McLaughlin June 10, 20131:09 pm

Oh, man… that disco zombie is spinning like a Bee Gee on meth.

Jason Wilson June 10, 20131:09 pm

Microsoft exclusive? Drats. I would’ve loved playing this on PC.

Rus McLaughlin June 10, 20131:08 pm

Disco Zombies! KILL THEM EVEN MORE!

Rus McLaughlin June 10, 20131:08 pm

Cacti are snipers. Naturally.

Rus McLaughlin June 10, 20131:08 pm

Sunflowers also rapid fire, and reload with a machine gun click-clack.

Rus McLaughlin June 10, 20131:08 pm

It’s a co-op, and you’re still planting hazards in the environment. Sunflowers are now the healer class.

Rus McLaughlin June 10, 20131:07 pm

Crazy Dave is back and we’re playing third-person as a pea shooter.

Rus McLaughlin June 10, 20131:07 pm

Vechey: It won’t just tickle your funny bone, it’ll chew it off. And so we still need better joke writers….

Rus McLaughlin June 10, 20131:06 pm

Timed exclusive for Xbox One, then coming to 360.

Rus McLaughlin June 10, 20131:05 pm

Nobody headshot him.

Rus McLaughlin June 10, 20131:05 pm

John Vechey of Popcap comes out in a zombie helmet.

Rus McLaughlin June 10, 20131:04 pm

Hello, Plants vs. Zombies: Garden Warfare. Not just a joke, then!
And it looks like all the plants we know in a 3D environment.

Jason Wilson June 10, 20131:04 pm

Plants vs. Zombies as a Team Fortress-style shooter? I like this!

Jason Wilson June 10, 20131:04 pm

Rus McLaughlin June 10, 20131:03 pm

Everything incoming is created for PS4 and Xbox One.

Rus McLaughlin June 10, 20131:02 pm

And we have Peter Moore, the COO of EA. Tattoos incoming?

Rus McLaughlin June 10, 20131:01 pm

Seizure-inducing montage: confirmed.

Rus McLaughlin June 10, 20131:01 pm

And here we go! I’m all a’tingle!

Jason Wilson June 10, 20131:00 pm

Folks watching the livestream can see the stage and have some music. I am old. I have no idea what this song is.

Rus McLaughlin June 10, 201312:57 pm

Greetings, programs. We’re getting ready for EA to kick off. Could sports be involved?


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