Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
XCOM: Enemy Unknown is one of the best games of 2012. That’s why iOS gamers are excited that publisher 2K Games announced the sci-fi strategy title is heading to iPad and iPhone devices. Now, the company is revealing a date and price — and the latter might dampen the excitement.
Developer Firaxis and 2K will release XCOM: Enemy Unknown for iOS on Thursday (June 20) for $20. While that price puts it at about half the cost of the game for PC (it’s $40 on Steam right now), $20 is a lot of money on Apple’s iOS App Store.
To 2K’s credit, it claims it ported the entirety of XCOM’s single-player campaign iPhone and iPad. Gamers won’t have to settle for some truncated experience that approximates the PC title’s solo mode. XCOM for iOS does not, however, include the player-versus-player multiplayer mode. 2K and Firaxis will patch that into the mobile title with a still-to-come update.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results