MobileBeat 2013 is right around the corner. We’re gathering the industry’s brightest minds who are looking beyond design to implement a fully integrated Mobile Experience.
Join us on July 9-10 for two days packed with high-level discussions, breakouts, exclusive announcements, and networking sessions. The following mobile leaders will be joining the discussion:
Anand Chandrasekher, SVP and CMO, Qualcomm
As senior vice president and chief marketing officer of Qualcomm Incorporated, Anand Chandrasekher oversees global marketing and external communications. Prior to joining Qualcomm, Chandrasekher was senior vice president at Intel Corporation in charge of the Ultra Mobility Group and the Intel Atom processor family. During his 24-year tenure at Intel, Chandrasekher held a variety of roles, including co-head of Intel’s Mobile Platforms Group, the Worldwide Sales and Marketing Group, aand the Workstation Platforms Group. He is best known for his pioneering efforts on the Intel Centrino platforms, which helped usher in the modern era of mobility.
Brent Hieggelke, CMO, Urban Airship
Brent Hieggelke is the chief marketing officer of Urban Airship, which enables the world’s top brands to earn and maintain a presence on their customers’ mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity, and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011.
Session: Context: Mobile Experience Determines Whether You Live or Die
B. Bonin Bough, VP of Global Media and Consumer Engagement, Mondelēz International
B. Bonin Bough is the vice president of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities, and strategies across all forms of consumer connections, including digital, TV, print, and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind Oreo Daily Twist and the Oreo Super Bowl commercial and real-time activations.
Session: Brands and Agencies – Mobile Advertising Armageddon or Heaven
Sam Shank, CEO and cofounder, HotelTonight
A travel-obsessed serial entrepreneur, Sam previously founded and was CEO of DealBase.com, a travel deals search engine, and was CEO of TravelPost.com, a hotel reviews site. SideStep acquired TravelPost.com and Sam stayed on as VP of business development until Kayak acquired it. Shank also worked in comparison shopping at Excite, CNET, and NexTag. Not at all surprisingly, he was an assistant to Wes Craven on the film Scream. He HotelTonights at the Ace New York.
Session: Exploring Two-Sided Markets
Which upcoming releases and trends will help you make your design even sleeker, your technology stacks even faster, and your revenue streams even safer? Who is claiming the eyeballs and wallets by providing the best Mobile Experience? What are the top brands in the world doing to keep up with this shift, and who are they working with?
Thanks to the following industry leaders for supporting MobileBeat 2013: Ford & CloudOn as Platinum Partners; HasOffers, IBM, Intel, New Relic & Tapjoy as Gold Partners, Fjord, Flurry, Kontagent, LifeStreet Media, & MoPub as Silver Partners; and Helpshift, IDrive, & Urban Airship as Event Partners.