I’m sick of photos. I have an excellent mirrorless camera, I take tons of photos with my smartphone, but for the most part the only time I really have to reflect on a photo is when it’s Instagram-worthy. The rest simply piles up on a memory card, or gets dumped into a folder on my desktop, destined to be forgotten.
San Francisco-based Everpix calls this problem the “photo mess,” and it’s something the startup has been laser-focused on solving for the past two years. After initially making headlines for its ability to store all of your photos in the cloud, Everpix’s true goal ended up being far more interesting: It wants you to love your photos again.
Today Everpix is launching the second version of its platform, along with new iPhone and iPad apps, all of which are focused on unearthing your best photos automatically. Judging from my time with the service, it’s well on its way to becoming the ideal headache-free photo management solution.
The company’s proposition is simple: Upload all of your photos to its servers (either through its Mac or Windows apps) and sit back as it instantly organizes them into a beautiful interface. Once all your photos are online, you’ll be able to access any of them instantly via the Everpix website or iOS apps. (Everpix has outsourced work on an Android app to another company.) You can also tie other services into Everpix, including Instagram, Flickr, and Twitter.
“Organizing photos shouldn’t be like putting them in a file cabinet,” said Pierre-Olivier Latour, Everpix’s CEO and co-founder, in an interview with VentureBeat. “Because we have all our users’ photos, we can build interesting ways for us to reengage.”
With Everpix 2.0, the company refined its iPhone and iPad interface to focus even more on your photos. Now there’s a non-stop stream of photos throughout the apps, and they also intelligently group together photos from a single event. Just tap on one of the event’s photos to expand the rest. Everpix has also improved its Highlights feature, which digs up the best shots from a particular event using the company’s patent-pending image analysis technology.
Flashback, another new feature, shows you interesting photos on today’s date for every year in your photo collection. It’s a fascinating way to reflect on just how much your life has changed in the past year.
In my brief testing of the new Everpix app, I found it to be even more enticing for exploring photos than its predecessor. It was better at highlighting interesting photos, and the ability to breeze through several months of photos at a time felt addictive. I’ve also been using the earlier service over the past few months, and I’ve grown used to having instant access to my entire photo library with me just about anywhere.
While the company isn’t revealing any user metrics yet, Latour tells me the subscription rate for people who upload at least 1,000 photos is above 20 percent. In March, Everpix also opened up a free version of its service, which lets you access photos for up to one-year. For unlimited access to your photos, you’ll have to pay $5 a month or $49 a year.
Everpix has raised around $2.3 million from Index Ventures, 500 Startups, Kii Capital, and 2020 Ventures. Shockingly, it still only has six employees.
Since the last time we covered Everpix in December 2012, both Flickr and Google+ have made major upgrades. Flickr now has a revamped interface and 1 terabyte of free storage for every user, while Google+ has added new features to highlight and enhance photos.
Latour tells me he isn’t too worried about the competition: “Big companies are slowly moving in this direction, but none of them are really as far as we are,” he said. “This is our DNA, we’ve been studying this problem for two years.”
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