Mobile

12 chances to get close to the experts at MobileBeat 2013

MobileBeat 2013

MobileBeat 2013 is coming up next Tuesday and Wednesday, July 9-July 10, in San Francisco, and the room is nearly full.

In addition to all of the main-stage action — big name keynotes and fireside chats, exclusive announcements, and the startup competition — we’ve got a bunch of deep-dive breakout sessions lined up throughout both days. Check them out below, and make sure to register today.


Mobile Productivity: Working Smarter in Teams (Hosted by CloudOn)

As mobile devices take over, teams are required to paradigm shift their ideas and implementation in order to be truly productive in a post-PC landscape. Come converse about how top leaders are enhancing team collaboration through new thinking and mobile productivity tools.

Panelists:
Martin Destagnol, senior technical adviser, Box
Adam Zadikoff, program manager, Yammer

Moderator:
Jay Zaveri, VP of product, CloudOn


The Three Cs of Mobile Success: Customers, Content, Context!

Until recently, customers were limited to one simple digital context – butts in seats in front of monitors. Mobile has significantly changed this. The savvy mobile customer expects value, customization, and smart data aggregation for their loyalty. Delivering content in a contextually relevant manner is the foundation to mobile success. In this session, you’ll learn how brands are changing their approach to meet the contextual needs of their customers.

Panelists:
Dominik Von Jan, director of digital, Interbrand
Sarah Rotman Epps, senior analyst, Forrester Research
Lee Clancy, VP, consumer products, Trulia

Moderator:
Erik Loehfelm, EVP of user experience, Universal Mind


Wisely Acquire Mobile App Customers (Hosted By HasOffers)

Acquiring users remains the most complicated and frustrating mobile KPI. The cost of user acquisition continues to rise while the number of channels increase. Developers struggle for ways to stand out in the crowd while maximizing ROI by finding the most valuable users. This expert round table will discuss these challenges for developers and marketers and the various options to address them.

Panelists:
Bastian Lehmann, CEO, Postmates
Joe Braidwood, CMO, Swiftkey
Tracy Sun, cofounder and VP of merchandising, Poshmark

Moderator:
Peter Hamilton, CEO, HasOffers


Selling Mobile Services to SMEs

The consumerization of IT is complete, and now chief information officers and chief marketing officers are buying SaaS-based mobile products and services outside of typical procurement problems and IT irritations. Come learn how these companies are selling into the enterprise space and doing it without a huge sales cycle.

Panelist:
Curtis Peterson, VP Operations, Ring Central

Moderator:
Mikael Berner, CEO and Founder, Easilydo


Sensory Overload: Creating More Natural User Experiences (Hosted by Intel)

Can we, as an industry, harness information in a way that transforms mobile devices from mere gadgets to a trusted adviser, loyal friend, and timely entertainer? The sensors of today, both hard and soft, are evolving to do this. How do we avoid “sensory overload” and plan to harness these sensors to create natural end user experiences?

Panelists:
Dave Mathews, CEO and founder, NewAer
Jef Holove, CEO, Basis Point
Tony Salvador, director of experience insights research, interaction, and experience research lab, Intel

Moderator:
Meghan Kelly, writer, VentureBeat


Beyond the Banner: The Future of Mobile Engagement

Brands are continuing to look for higher engagement with their audience and banner blindness is beginning to hurt the efficacy of mobile’s traditional brand engagement, i.e., banners. In this panel we will visit the issues surrounding current ad units and shed some light on the next generation of engagement brands are searching for.

Panelists:
Ed Kaczmarek, director of innovation and emerging technology, Mondelez
Rachel Youens, head of mobile, Forever21
Anthony Toguchi, manager, global brand activation/global mobile lead, Wyeth Nutrition

Moderator:
Mark Silva, CEO, Ryse


Performance: Scalability, Security, Monitoring (Hosted by New Relic)

Even more so than on the web, performance on mobile is key to a great experience. From reliability to security to efficient monitoring, the great tools and a healthy discipline in developing and maintaining apps make all the difference between a user that leaves and one that keeps coming back for more. Come hear from real customers about their experience deploying apps with performance in mind.

Panelists:
Matthew Baird, VP of engineering, Ticketfly
Pierre-Luc Simard, CTO, Mirego
Matt Vlasach, director, mobile products, Unwired Revolution

Moderator:
Bill Lapcevic, VP business development, New Relic


Cashing In and Changing Lives with Behavior Design

At the heart of every great business is a shift in human behavior. This panel of experts on consumer psychology will discuss how to build mobile products that move us.

Panelists:
Dr. Steph Habif, behavior designer, Stanford d.school
Michal Levin, senior user experience designer, Google
Jules Maltz, general partner, Institutional Venture Partners

Moderator:
Nir Eyal, behavior engineer and blogger, NirAndFar


A Clear Path to Mobile Montization (Hosted by PayPal)

With the significant disruptions in payments during the last few years, web checkout experiences have no longer become the solitary norm. Mobile payments and advances in point of sale device integrations, have significantly altered the checkout industry. Hear from industry leaders as they discuss the significant differences between checkout on web and mobile, and discuss the future of multidevice commerce.

Panelists:
TBA

Moderator:
Christina Farr, writer, VenutreBeat


Data-Minded Decision Making

Running a data driven product in today’s information overload is near impossible. Come learn from these companies where to begin and end at interpreting, implementing, and monetizing “big data.”

Panelists:
Marcos Sanchez, VP global corperate communications, AppAnnie
Paul Gelb, head of strategy, MoPub
Tyler Bell, director of product, Factual

Moderator:
Redg Snodegrass, founder, StainedGlass Labs


New Design Processes to Ship Early and Often

Top industry experts discuss how to implement and deliver the best mobile content in a powerful and efficient way.

Panelists:
Jake Knapp, design partner, Google Ventures
Erika Trautman, CEO and founder, Flixmaster
Brenden Mulligan, product designer, Cluster
Maykel Loomans, user interface designer, Instagram

Moderator:
Daniel Burka, design partner, Google Ventures


Welcome to 2013: The Mobile Workforce Era

IT is no longer the only game in town — their users are far more sophisticated. They buy and use any device they want, when they want it, and they use many different devices throughout the day. They are tech savvy, very familiar with consumer grade cloud services and will use them to be more productive on demand. Woe to the IT organization that doesn’t provide access to modern easy to use, business compliant technologies that empower user productivity from the devices they choose. Fail to do that and your IT organization is on the road to obsolescent.

Panelists:
Raj Singh, CEO, Tempo.ai
Chris Hazelton, analyst, 451 Research
Suzan Pickett, manager systems engineering, Columbia Sportswear

Moderator:
Scott Davis, CTO of end user computing, VMware


You can find full event info here, and make sure to grab your tickets today. Seats are almost gone!

Thanks to the following industry leaders for supporting MobileBeat 2013: Ford & CloudOn as Platinum Partners; HasOffers, IBM, Intel, New Relic & Tapjoy as Gold Partners; App Annie, Fjord, Flurry, Kontagent, IDA Singapore, LifeStreet Media, MoPub, PayPal & RingCentral as Silver Partners; Helpshift, IDrive, Powerslyde, Papaya Mobile, Toon Goggles, Urban Airship, & Xplore Technologies as Event Partners; and Followapps & Appurify as Contributing Partners.