Activision launches Skylanders-branded Monopoly board game

Above: Skylanders Monopoly

Image Credit: Activision

Activision announced today that it is launching a Skylanders Monopoly board game in partnership with USAopoly.

Under license from Hasbro, USAopoly will take the Skylanders video game franchine into stores as a board game based on Monopoly. It raises the question as to whether this is smart merchandising by Activision or a sign that the popular kids franchise is getting overexposed.

You can expect to see more marketing deals like this as big corporations battle each other in the hybrid toy-game transmedia market. Skylanders combines video games such as Skylanders Giants with action toy figures that are sold in stores. Disney is entering that market with its Disney Infinity hybrid toy-game products in August . Fans may react enthusiastically, or they may get sick up it.

Zynga also entered the market through a partnership with Hasbro. Skylanders have generated more than $1 billion on toy and game sales in the past couple of years. In this game, Thumpback’s Thundering Tide Pool and Zap’s Lightning Race Track take the prime property locations typically occupied by Boardwalk and Park Place. The game is available now on and specialty stores including¬†Hastings, Entertainment Earth, and GameStop Canada. It sells for $39.99.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat