The review-based enterprise service TrustRadius has secured a $5 million round of funding, it announced today.
The startup’s service provides a way for companies to gain crowdsourced reviews on enterprise software and services from other professionals prior to signing up or purchasing. It’s basically a Yelp/TripAdvisor for the enterprise software market. And considering that businesses tend to commit to enterprise software for many years, a service like TrustRadius can help make sure they aren’t choosing something that’s wrong for them. It also features a way to participate in discussions about enterprise software.
TrustRadius said it plans to use the new capital to hire additional employees, further develop its review platform with new features, and drive more reviews/users to its platform.
The Series A funding round came from Mayfield Fund, which has previously invested in a slew of other successful enterprise-based businesses, including Marketo, Newscred and Viralheat. As part of the funding agreement, Mayfield Fund partner Rajeev Batra will join TrustRadius’ board of directors.
Launched in May, the Austin, Texas-based startup was founded by former Convio executives Vinay Bhagat and Dave Hart.
Reviews image via Shutterstock