This sponsored post is produced in conjunction with ArcSoft.
You may not realize it, but there’s a good chance you’ve used ArcSoft’s software.
ArcSoft is one of the best kept secrets in Silicon Valley. Its imaging technology is included in 500 million Android devices, as well as many top digital SLR cameras. The company has been around for about 18 years.
The challenge, according to ArcSoft’s Todd Peters, is keeping pace with the explosive increase in the number of cameras — and digital images — surrounding us.
Today, cameras are everywhere you go. Smartphones have improved the ease of taking pictures anywhere at any time. Yet the technology and software has not kept pace with the availability of cameras on these devices.
People post and take millions of photos every day, but too many of them are just of poor quality. Yet software — especially with the power available on a modern smartphone — can easily fix many common problems.
“Low light, out of focus, faces out of register, red-eye, people blinking or looking away — there’s no need for that with today’s technology,” Peters says. “At ArcSoft, it is our belief that the software should provide for a better imaging experience as well as the management of those images after they’ve been captured.”
Peters also thinks it should be easier to search, organize, and share your photos.
“You should be able to go through your own files and use your own verbal search cues, such as sunset, restaurant, pets, friends, and it should be able to find all pictures with that image based on the meta data in the image,” Peters said. “We are working on a bunch of technologies that are cloud-based, so if you want to take 10,000 images and remove red-eye, we could provide you with that type of technology.”
Video is the third area in which ArcSoft is focusing. Lots of people are shooting video with devices like GoPro cameras, but it’s too hard to edit out the boring parts, add transitions, and make videos short and shareable — right on your smartphone.
“Intelligent imaging should focus on the minutes that matter and should be able to be done on a mobile device in the moment. With the proliferation of smartphones, we’ve gotten very careless,” says Peters.
Watch the video below for his thoughts on the future of digital imaging.
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