Advanced Micro Devices is launching a new version of its rewards program, dubbed Never Settle Forever, that bundles discounted games with graphics card purchases.
Under the new rules of Never Settle Forever (first introduced as Never Settle last fall and refreshed as Never Settle Reloaded this spring), buyers of AMD will now have more options for buying a graphics card that comes with one, two or three high-end PC games. The Sunnyvale, Calif.-based AMD has been using the bundling program to curry favor with hardcore gamers who frequently upgrade to new hardware. Its hope is that it will distinguish itself through the bundling program and build loyalty with customers who have the option of buying hardware based on Intel or Nvidia chips.
Never Settle Forever bundles an AMD Radeon HD 7000 Series graphics processing unit (GPU) card with Bronze, Silver, or Gold reward tiers. With Bronze, customers can choose one game from a catalog of six titles optimized for AMD. With Silver, players can choose two games from a roster of eight titles. With Gold, players can choose three titles from a roster of nine games.
“AMD has numerous close [software] partnerships with the world’s top game developers, and we are thrilled to collaborate with them to the benefit of gamers,” said Matt Skynner, the corporate vice president and general manager of the graphics business unit at AMD. “But the ‘Never Settle Forever’ program is an entirely new dimension of that commitment, as it pioneers the concept of a completely customizable game bundle. For the very first time, gamers can assemble their own perfect bundle from a vast catalog of games optimized for AMD technology.”
Hardcore gamers who already own all of the titles can save their coupon up until Dec. 31 on the bet that one or more new games will enter the Never Settle Forever library. AMD is showcasing the titles at the Gamescom 2013 event in Cologne, Germany.