EA attempts to draw consumer attention to Battlefield 4 with ‘Real Players’ ad campaign

Battlefield 4 publisher Electronic Arts wants gamers to pay attention to its triple-A first-person shooter.

Just days after Activision revealed the multiplayer for its anticipated shooter Call of Duty: Ghosts, EA is starting up an ad campaign that focuses on the multiplayer for developer DICE’s Battlefield 4.

The promotion features real players talking over clips of them playing the modern-military shooter. These players describe their most exciting moments of gameplay in excited tones. For example, one player talks about racking up kills in a helicopter before having to abandon it and jumping down into an enemies base.

The ads end with the stinger: “Only in Battlefield 4.”

The message is clear — these kinds of emergent moments aren’t possible in Call of Duty: Ghosts.

Battlefield 4 is due out for PlayStation 3, Xbox 360, and PC on Oct. 29. That’s only a week before Activision will release Call of Duty: Ghosts on Nov. 5. This is the first time since 2011 that these two shooter franchises will go up against one another through the holiday season.

Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat