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EA attempts to draw consumer attention to Battlefield 4 with ‘Real Players’ ad campaign

Battlefield 4 publisher Electronic Arts wants gamers to pay attention to its triple-A first-person shooter.

Just days after Activision revealed the multiplayer for its anticipated shooter Call of Duty: Ghosts, EA is starting up an ad campaign that focuses on the multiplayer for developer DICE’s Battlefield 4.

The promotion features real players talking over clips of them playing the modern-military shooter. These players describe their most exciting moments of gameplay in excited tones. For example, one player talks about racking up kills in a helicopter before having to abandon it and jumping down into an enemies base.

The ads end with the stinger: “Only in Battlefield 4.”

The message is clear — these kinds of emergent moments aren’t possible in Call of Duty: Ghosts.

Battlefield 4 is due out for PlayStation 3, Xbox 360, and PC on Oct. 29. That’s only a week before Activision will release Call of Duty: Ghosts on Nov. 5. This is the first time since 2011 that these two shooter franchises will go up against one another through the holiday season.


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